For lead generation & paid media agencies

Make sure every lead you generate actually reaches the revenue process.

Safeliant tests the campaign landing page and the conversion page behind your forms, so agencies can catch tracking failures, missing conversion events and revenue-measurement problems before clients discover them.

Scan a client siteSee what we prove

Know your landing-page tracking is intact before the client asks why the numbers moved.

Free scan, no card, no meeting required.

The revenue journey

From ad click to qualified lead — and where proof stops

A lead has to survive every step below to become revenue. Today Safeliant tests the campaign landing page itself — its tags, consent state, script errors and failed requests. The synthetic journey runner is built around an ecommerce funnel, so form submission and lead-conversion checks are not yet covered, and everything past the conversion handoff needs authenticated access we do not have.

  1. 01Ad clickNot tested now

    Landing-page arrival is tested; the click itself is not replayed.

  2. 02Landing pageTested now

    Tags, consent state, JavaScript errors, failed requests and load time.

  3. 03Form submissionNot tested now

    The scanner does not fill or submit forms.

  4. 04Conversion eventNot tested now

    Conversion-event checks are built around ecommerce events, not lead forms.

  5. 05CRM handoffNot tested now

    Requires authenticated CRM access — the next monitoring layer.

  6. 06Sales processNot tested now

    Not externally observable.

  7. 07Qualified lead / revenueNot tested now

    Not externally observable.

Steps marked Not tested yet are shown so the picture is complete, not because Safeliant covers them. They are excluded from every finding, and their absence is never reported as a pass.

What a finding looks like

Real findings, with the evidence behind them

Every finding states what was tested, what was observed, and what was expected. These are the checks Revenue Guard runs today against a campaign landing page — all of them page-load checks, because the funnel runner is ecommerce-shaped and does not submit forms.

Criticalno_analytics_detected

No web analytics detected on the landing page

Tested
Loaded the landing page in a real Chromium browser with a clean profile and recorded every network request, script, console message and cookie.
Observed
Network requests were recorded and none matched a known analytics endpoint such as GA4 /g/collect, Matomo or Segment.
Expected
An analytics library should load and send at least one pageview beacon.
Interpretation / risk
Either measurement is absent, or it is gated behind a consent wall that never resolves for this visitor. Campaign performance on this page cannot be attributed either way.
Highads_spend_without_conversion_tag

Paid traffic landing on a page with no conversion tag

Tested
Detected paid-click parameters on the landing URL, then checked the pages captured for a Google Ads conversion tag.
Observed
The landing URL carried paid-click parameters, and no Google Ads conversion tag was observed on the pages sampled.
Expected
A page receiving paid clicks should carry the conversion tag that credits those clicks.
Interpretation / risk
Conversions from this campaign may not be credited back to the ad spend that produced them. Limited by design: only the sampled pages are covered.
Hightags_fire_before_consent

Tracking fired before any consent interaction

Tested
Loaded the landing page with a clean profile and recorded all outbound tracking beacons BEFORE any interaction with the consent banner.
Observed
Advertising or analytics beacons were sent before consent was given.
Expected
Non-essential tracking should not fire until the visitor has made a consent choice.
Interpretation / risk
Platforms increasingly discard or discount pre-consent hits, so lead attribution degrades as well as the consent position.
Mediumjs_errors_on_homepage

JavaScript errors on the landing page

Tested
Recorded every console message and uncaught page error while the landing page loaded in a real browser.
Observed
One or more JavaScript errors were raised during load.
Expected
A campaign landing page should load without uncaught script errors.
Interpretation / risk
Script errors can stop a form script or a tracking tag from initialising. This finding reports the error, not which downstream behaviour it broke.
Mediumbroken_asset_requests

Failed or 4xx/5xx asset requests on the landing page

Tested
Recorded the status of every request the page made while loading.
Observed
One or more scripts or assets failed to load or returned a 4xx/5xx status.
Expected
Assets a landing page depends on should return successfully.
Interpretation / risk
A failed tag or form script is a plausible cause of lost conversions, but the scan proves the failed request, not the lost lead.

Why there is no euro figure on any finding. Safeliant reports revenue measurement risk, because a scan can prove that a conversion event did not fire — it cannot prove how many orders that cost you without your actual order data. Findings that state a number you cannot verify are worse than useless in front of a client.

Independent layer

This is assurance, not another tracking install

Safeliant does not replace your tag manager, your CRM or your call-tracking vendor. It is the independent layer that repeatedly checks whether what you already installed is still doing its job on a live page.

Does the revenue journey actually work right now?

Still makes sense if the account already runs

  • Google Tag Manager
  • Google Ads conversion tracking
  • Meta Conversions API
  • HubSpot and Salesforce forms
  • Call-tracking platforms
  • Landing-page builders

Where our proof stops

What a public scan cannot prove

Without authenticated access to your client’s CRM, Safeliant can only report what is observable from outside the business. It will never tell you any of the following, because it cannot see them:

  • Whether the lead exists in HubSpot, Salesforce or any other CRM
  • Whether a salesperson contacted the lead
  • Whether an appointment was booked
  • Whether the lead became revenue

Form-submission testing, lead-conversion checks, and CRM handoff, qualification and closed revenue are all future authenticated monitoring — they are on the roadmap and none of them is something Safeliant does today. Lead generation is an expansion use case for an engine whose journey coverage is currently ecommerce.

Journey coverage by platform

ShopifyLIVE

  • Real browser journey in one persistent session
  • Product discovery and purchasability assessment
  • Add to cart, verified by cart state rather than by the click
  • Cart page recognised from the storefront's own markup
  • Checkout entry through the cart's own checkout control
  • Measurement and ecommerce event analysis across the journey
  • Consent state and tag-timing analysis
  • Screenshots, network and interaction evidence for every finding
  • Portfolio monitoring across many client stores

Validated end to end against a live Shopify storefront on 2026-08-22 and again on 2026-08-23: add to cart moved the cart from 0 to 1, and checkout entry was reached by pressing the cart's own control, landing on a tokenised Shopify checkout. No payment details were entered and no order was placed.

WooCommerceLIMITED

  • Platform detection and passive storefront analysis
  • Measurement, consent, schema and page-error findings
  • Journey attempted wherever the storefront serves the scanner
  • The full add-to-cart through checkout-entry journey is not yet guaranteed on WooCommerce.
  • A store whose WAF, bot protection or rate limiter refuses the scanner is reported as unassessed. It is never reported as broken, and its absence of findings is never a pass.

Detection and passive analysis run against live WooCommerce storefronts. The add-to-cart primitive has succeeded on a live WooCommerce store; a complete journey through to checkout entry has been proven against reproduced storefront fixtures but not yet against a live WooCommerce store, because every approved candidate refused the scanner or degraded first.

No guessing

What Revenue Guard checks today

Every item on the left is a rule in the Revenue Guard engine or a shipped platform behaviour, and anything constrained says so. Current coverage is on the right.

Available now

  • No web analytics detected on the storefrontno_analytics_detected
  • GA4 absent while other analytics is presentmissing_ga4
  • Deprecated Universal Analytics tag still installeduniversal_analytics_still_present
  • Multiple GA4 measurement IDs on one pageduplicate_ga4_properties
  • Multiple GTM containers loadedduplicate_tag_manager_containers
  • Meta Pixel loaded without a resolvable pixel IDmeta_pixel_missing_id
  • GTM present but no dataLayer activityno_datalayer
  • Google Ads traffic with no conversion tag on the pages sampledLimitedads_spend_without_conversion_tag

    Only fires when the landing URL carries paid-click parameters such as gclid, and only for the pages actually sampled.

  • Ecommerce events sent without value or currencyevents_missing_value_or_currency
  • No view_item event on the product pagemissing_view_item_event
  • No add_to_cart event when a product was addedmissing_add_to_cart_event
  • No begin_checkout event at checkout entrymissing_begin_checkout_event
  • Duplicate ecommerce events inflating reported performanceduplicate_ecommerce_event
  • Meta Pixel missing funnel events GA4 did recordmeta_pixel_funnel_gap
  • No product page reachable from the storefrontproduct_page_not_discoverable
  • Add-to-cart control not found or not clickableadd_to_cart_control_not_found
  • Cart empty after a successful add — silent revenue failurecart_empty_after_add
  • Checkout entry could not be reachedcheckout_unreachable
  • JavaScript errors on the storefront and inside the funneljs_errors_during_funnel · js_errors_on_homepage
  • Failed or 4xx/5xx script and XHR requestsfunnel_request_failures · broken_asset_requests
  • Slow storefront load and slow funnel stepsslow_funnel_step · slow_first_load
  • No cart route foundno_cart_detected
  • Journey steps the scanner could not measure, reported as coverage gapsjourney_coverage_gap
  • Tracking fired before any consent interactiontags_fire_before_consent
  • Advertising pixels present with no consent manager detectedno_consent_manager_eu_stack
  • Consent accepted but tracking still did not fireLimitedno_tracking_after_consent_accepted

    Scanned from a single country, so a geo-gated consent banner shown only in other regions would not be observed.

  • Per-step screenshots and network evidence captured for every finding
  • Every finding states what was tested, observed and expected
  • Portfolio scanning — many clients, one ranked report
  • Cross-client patterns — issues shared by several clients
  • Recurring monitoring with change-only alerting
  • First-seen, resolved and regression tracking across scans
  • Suppress a finding you have judged out of scope
  • Scheduled scansLimited

    Safeliant generates the cron, GitHub Actions or systemd schedule; the schedule runs on infrastructure you control. There is no hosted scheduler yet.

  • Alert delivery to Slack/Teams-compatible webhooks, a digest file, or stdoutLimited

    Webhook, file and stdout only. Safeliant does not send email.

  • Platform detection — Shopify, WooCommerce, Magento and others
  • Product structured-data completeness for AI and search discovery

Preview — being validated

AI Commerce — how AI shopping assistants describe and recommend a store

Preview. The structured-data and sitemap checks that feed it run today, but the assistant-response testing has not been validated against a live model provider, so its output is not presented as a production finding.

Current coverage

Shopify revenue journeys are validated through checkout entry. Safeliant does not place customer orders. WooCommerce journey coverage is more limited today, and some storefronts may also restrict automated access; those checks are reported as unassessed rather than passed or failed.

If a specific capability decides whether Safeliant is useful to you, ask us and we will tell you honestly where it stands.

Start with one client site

The free scan checks one client URL for consent-evidence issues. To have Revenue Guard walk the purchase funnel across your portfolio on a schedule, get a quote — five questions, priced on how many client accounts you manage, and no sales call.

Scan a client siteGet instant quote

No card for the scan. No meeting to start a plan. Prefer to talk it through first?